Peel the top off a hottie” – ad campaign by Pot Noodle

“Peel the top off a hottie”, complete with pot noodle lid boobs. I was greeted by this display (alternative title: “sexual harassment is HOT”) at Piccadilly Gardens where  several women (presumably the “hotties”) were handing out free pot noodle samples. Turns out this is the current Pot Noodle advertising campaign, which is also paraded round their Facebook page.

In addition to filing a complaint with the Advertising Standard Authority (breach of item 4.1 – offence on grounds of gender – and 4.4 – condoning violent behaviour – of the Advertising Code, or CAP code), I also emailed Manchester City Council and asked them to enforce stricter rules for promotional stalls in public spaces. Given that the ASA recently ruled that one of the “Pussy drink” ads was in breach of the CAP Code, I very much hope that this one gets banned, too. We really don’t need any more objectification of women (“a hottie”), incitement of non-consensual sexual activities, and reinforcement of “lad culture”. Especially not from a bloody pot noodle.

UPDATE (16/05/2013)

I just received an email from Councillors Suzanne Richards and Rosa Battle who kindly looked into this. It seems the advertiser didn’t provide enough information about the stall for anyone to flag this as an issue (if I were trying to promote a product using this kind of imagery I’d probably keep it quiet as well…), but they stated

“I think we are all in agreement that this type of  material is unacceptable and should not be promoted in our City.”

and are planning to do “more stringent checks” in the future. Awesome. I really appreciate the council’s quick reply and their clear position on this kind of advertising. Now waiting for further information from the ASA…

Fancy some pussy with your bread rolls?

So, I went to my local Co-op the other day to buy lunch items, when this charming young lady greeted me from the bottom shelf of the newspaper stand:

Seriously? I can just about cope with the ubiquitous boob, but this is a little too much for me.* I don’t even mind that whoever was stacking the newspaper shelves at the Co-op this morning put this at convenient eye level for children; I’m more concerned about the fact that someone at the Sunday Sport looked at the picture and said “Yup, this makes a perfectly acceptable cover image for our paper.” – DUDE! Calling yourself “funny” doesn’t mean you’ve got the license to print smut.

On a side note, I tweeted at the Co-op and they replied straight away and said they were going to “look into it”. Well done and thanks!

* Good use of the empty space between her legs, I’m sure Emma Watson will be pleased to see her face crowned by a vagina.